Data analysis for Amazon sellers

Your market in numbers you grasp instantly.

The data about your Amazon category is already public — just scattered across hundreds of product pages. Scoutvo collects it, does the maths and lays it out so that within minutes you can see what to improve on your product, who you are up against and what is worth sourcing.

No setup, no training Every statement sourced First analysis free
Raw data · Amazon analysing

B0DWSLJ7HQ ▸ asin ▸ title="Air Fryer XL 8-Qt, 1700 W, 9 presets…"

3/5 ▸ bullet ▸ "touchscreen · dishwasher-safe basket · no oil"

$79.99 ▸ price ▸ buybox=true · unchanged for 14 d

★4.5 ▸ review ▸ n=2,538 · "quiet, but the drawer sometimes jams"

img=14 ▸ media ▸ aplus=true · video=null

watt=1700 ▸ spec ▸ capacity=8qt · dualzone=null · color=black

bsr=#12 ▸ rank ▸ category=Air Fryers · pool=54 · marketplace=com

shop_id=A1X… ▸ seller ▸ business_address=? · ships_from=US

price[365] ▸ hist ▸ 69.99 · 74.99 · 79.99 · 84.90 · 89.99 · 94.99 …

q="air fryer" ▸ term ▸ tfidf=0.41 · in_listing=false

watt=1750 ▸ spec ▸ capacity=10qt · dualzone=true · color=grey

★4.7 ▸ review ▸ n=8,081 · "huge, but loud on level 3"

q="less fat" ▸ term ▸ tfidf=0.63 · in_listing=false

$189.99 ▸ price ▸ buybox=false · -12 % vs. last week

img=14 ▸ media ▸ aplus=true · video=null

family=3 ▸ variant ▸ 4 qt · 6 qt · 8 qt · parent=?

B0DWSLJ7HQ ▸ asin ▸ title="Air Fryer XL 8-Qt, 1700 W, 9 presets…"

3/5 ▸ bullet ▸ "touchscreen · dishwasher-safe basket · no oil"

$79.99 ▸ price ▸ buybox=true · unchanged for 14 d

★4.5 ▸ review ▸ n=2,538 · "quiet, but the drawer sometimes jams"

img=14 ▸ media ▸ aplus=true · video=null

watt=1700 ▸ spec ▸ capacity=8qt · dualzone=null · color=black

bsr=#12 ▸ rank ▸ category=Air Fryers · pool=54 · marketplace=com

shop_id=A1X… ▸ seller ▸ business_address=? · ships_from=US

price[365] ▸ hist ▸ 69.99 · 74.99 · 79.99 · 84.90 · 89.99 · 94.99 …

q="air fryer" ▸ term ▸ tfidf=0.41 · in_listing=false

watt=1750 ▸ spec ▸ capacity=10qt · dualzone=true · color=grey

★4.7 ▸ review ▸ n=8,081 · "huge, but loud on level 3"

q="less fat" ▸ term ▸ tfidf=0.63 · in_listing=false

$189.99 ▸ price ▸ buybox=false · -12 % vs. last week

img=14 ▸ media ▸ aplus=true · video=null

family=3 ▸ variant ▸ 4 qt · 6 qt · 8 qt · parent=?

Competitors reviewed0
Your price vs. the median0below $88
Empty spec fields0of 42
Missing search terms0of 1,692 checked
4 min from the ASIN to this Sample analysis
Scroll
Your competitors at a glanceWhere the competition really comes fromPrices over time, not a snapshotWhat your listing is missingSourcing opportunities made visibleDays of research saved Your competitors at a glanceWhere the competition really comes fromPrices over time, not a snapshotWhat your listing is missingSourcing opportunities made visibleDays of research saved
0
product link is all we need
0
until your finished report is ready
0
areas of analysis in one report
0
spreadsheets left to maintain
The real problem

You don't have too little data. You have too much.

Everything you would need to know about your market is on Amazon — spread across hundreds of product pages, thousands of reviews and prices that change daily. Which is exactly why nobody looks at it.

Public, but unreadable

Every piece of competitor information is out in the open. Just as prose in bullet points, inside images, buried in reviews — never as a table you could compare.

Every answer costs an afternoon

"Am I too expensive?", "What are the others promoting?", "Why do they sell better?" — each question means opening tabs, copying values, sorting. And you have more than one question.

And two weeks later it's wrong

Prices drop, new sellers appear, the Buy Box changes hands. The spreadsheet that took you two days is already out of date the next time you open it.

What Scoutvo is

A tool that reads the data — so you don't have to

Scoutvo is not another dashboard full of numbers you still have to interpret. It captures the data of your category, does the maths and turns it into sentences that contain a decision.

What you provide
amazon.com/dp/… · amazon.co.uk · amazon.de

One product link from any Amazon marketplace we support. No spreadsheet, no keyword list, no configuration, no onboarding call. If you run several products, you simply add them.

What you see afterwards
Who sells in your category — ranked by strength
Where every seller is based, with evidence
Where your price actually sits in the market
How prices have moved over the past year
Which specifications your listing is missing
Which search terms buyers use — and which you lack
What buyers genuinely praise in reviews
How your images compare with the category
Which price and product gaps are unoccupied
What to change first — in priority order

All of it in plain language you can read without any analytics background — and every statement carries the source it came from.

What's in it for you

Four things that run better afterwards

Not what the tool can do — what you do with it. Every point lands directly in your day-to-day work as a seller.

01 Your product

You improve your own listing on purpose

You see field by field what your listing states and what the successful competitors add on top. Plus the search terms people in your category actually buy through — and which of them are missing from your copy.

For you that means: no more guessing what to change. You get a list sorted by impact.
02 Your competition

You know who you're up against — and from where

Every seller in your category with rank, price, ratings and a sales indicator. Plus where each one is based, evidenced through seller records, Buy Box and revenue signals — including those presenting themselves as a local brand.

For you that means: you recognise who is really attacking you and on what cost base — before the price war starts.
03 Sourcing

You buy what actually sells

Price bands with the revenue sitting in them. Rank ranges where little is happening. Variants, sizes and colours the market is missing. New sellers entering right now.

For you that means: your next order rests on market data instead of a gut feeling at a trade fair.
04 Your time

You skip the research entirely

Collecting, copying, sorting and updating disappears. What remains is the part that needs you: deciding and executing. And next time you simply press start again.

For you that means: a research project turns into a few minutes of work — repeatable as often as you like.
Your effort

What you do for this today — and what's left of it

None of this is impossible by hand. The question is how many days you set aside for it — and how often you repeat it once the market has shifted.

What you want to knowTodayWith Scoutvo
Who sells here? Open every listing in the category one by one, note rank and price A finished overview, ranked by strength
What are they doing differently? Copy specs out of bullet points into a table — product by product Spec matrix with the gaps marked
Is my price right? Write prices down daily just to get a trend at all A year of price and Buy Box history per seller
What do people search for? Collect terms, count them and somehow weight them by relevance Weighted search terms, missing words named
What do buyers want? Read reviews and tally themes until it feels like enough Mentions counted and clustered by theme
Where is the seller based? Track down the seller record, check the registered address, search state registries A classification with source and confidence
So what do I do now? Draw your own conclusions from your own spreadsheet Prioritised actions, tickable per product
Days turn into minutes
A single category analysis touches tens of thousands of individual values — every specification of every competitor, every price across a year, every weighted search term. What you see is not the raw data, but the result.
How it works

Collect, compute, make it readable

The value isn't in the collecting — plenty of tools manage that part. It's in what happens next: raw values become metrics, metrics become a recommendation you can justify.

01
Collect

Every product in your category including specifications, images and reviews, the sellers behind the Buy Box and the price development — straight from Amazon, not second-hand.

02
Compute

Search terms get weighted by relevance, prices grouped into market segments, specifications matched against the entire competitor pool, review themes counted, origin signals combined.

03
Make it readable

What comes out is not a wall of numbers but a text: what to change, what to leave alone, what is worth testing — each with evidence and an honest confidence level.

Scale of a typical category analysis
50+competitors compared field by field
40+product specifications per listing
365days of price and Buy Box history
1,000+weighted search terms

To see what a finished result looks like, open the full sample report — a real category, analysed end to end.

Inside the product

This is how the result reaches you

Overview, market & origin, the full report and the action board — real views from the tool.

app.scoutvo.com
Scoutvo overview
Request free analysis
Your own category with real Amazon data · no sign-up, no credit card
Show, don't tell

You see at a glance who is behind the sellers

Every tile is one seller in your category — coloured by evidenced origin, with source and confidence. Whatever cannot be proven stays "unclear" instead of falsely certain.

USA EU China Disguised Unclear

Check your own category

After the report

So it doesn't stop at an insight

A report nobody works through is a PDF. That's why every analysis comes with the tools to actually put the findings into practice.

01

Action board

Prioritised to-dos per product — tick off what's done, the rest stays visible.

02

Price alerts

All competitors of a product in one chart, refreshed daily — notified from your own threshold.

03

Image A/B tests

Evaluated main-image tests from Amazon — which visual language works in your category, instead of a matter of taste.

04

Sourcing report

Price bands, unoccupied rank ranges and new market entrants — spot opportunities before you buy.

05

Export & content hub

Results as PDF, CSV or JSON for any channel, plus storage for images and documents.

06

Team & white label

Manage members, estimate effort before each analysis, export reports without Scoutvo branding if you wish.

07

Competitor research

Scoutvo finds the competitors in your category for you — you only pick which ones to check.

08

Knowledge centre

A handbook inside the app: what every metric means and how to read it. No training session needed.

How to hold us to it

You don't have to believe us — you can check

An analysis is only worth as much as the source behind it. That's why every statement shows what it rests on — and whatever cannot be proven stays marked "unclear".

0

Agreement with manual checks

Our origin classification agrees with manually checked samples in roughly 87–90 % of cases. A solid indicator, not a certainty — how we measure is explained in the methodology.

Source

Every number traceable

Spec values show the field they came from. Origin shows the seller record, Buy Box or revenue signal. Copy suggestions name their data basis instead of writing freely. The raw data stays open to you.

7

Amazon marketplaces covered

United States, United Kingdom, Germany, France, Italy, Spain and the Netherlands — same report, each in its own marketplace's currency and category board. Built and operated by Tectonix LLC in Sheridan, Wyoming, on US infrastructure, payment via Stripe — details under security & data.

Pricing

One subscription, the full feature set

Every plan includes the complete report. You only choose how many analyses you need and how often they refresh. From $19 per month, cancel monthly, all prices plus VAT.

Your first analysis is free. We analyse a category of your choice with real data — no subscription, no credit card. You see the result before you decide.
Request now

See plans & pricing

Lite $19 · Starter $99 · Pro $279 · Agency $799 per month · Enterprise on request · Annual: two months free

Send us a product link. We'll take it from there.

We analyse a category of your choice end to end and send you the result — with real Amazon data, no subscription, no credit card. You'll see for yourself how much work it takes off your hands.

Request free analysis